Emerging Channels Growth Lead
About the company
We’re working with a fast-growing tech-driven company building products used globally. The Performance Marketing team is expanding, and they’re now looking for a Senior Growth Leader to kick off and scale the Emerging Channels Growth team.
About the role
This is a strategic, high-impact role with real ownership. You’ll be responsible for building a new growth engine from the ground up — driving visibility, brand sentiment, and acquisition results across new and alternative channels. You’ll work closely with Product Marketing, SEO, Brand, and regional teams, shaping how the company shows up across global social and community-driven ecosystems.
If you’re excited about creating something from zero, influencing company-wide strategy, and seeing clear business impact — this role is for you.
Your day-to-day
Own the global emerging channels roadmap — from research and validation to scaling and budget recommendations.
Develop and execute full-funnel strategies for platforms like Reddit, Twitter, Discord, LinkedIn communities, and other upcoming channels.
Partner with Product Marketing, SEO, Brand, and regional teams to identify opportunities, test new approaches, and influence go-to-market strategy.
Introduce new frameworks, playbooks, and best practices that uplift the entire marketing organization.
Research, test, and scale innovative marketing opportunities across content marketing, SEO, GEO marketing, guerrilla tactics, and community-driven acquisition.
Monitor online discussions, identify reputation risks or opportunities, and design interventions that strengthen brand sentiment.
Iterate quickly based on performance data and insights.
Act as the internal owner of emerging channels — setting priorities, defining success metrics, and ensuring alignment across teams.
Mentor and guide team members on growth methodologies, experimentation mindset, and emerging platform dynamics.
Present findings and recommendations to senior leadership.
We’re looking for someone who
Has 4+ years of hands-on digital marketing experience (ideally in performance or growth roles).
Has experience leading complex initiatives and influencing cross-functional teams.
Operates comfortably at a strategic level, owning channel roadmaps or growth programs.
Has a strong understanding of platform mechanics, tone of voice, and audience behavior on Reddit, Twitter, LinkedIn, Discord, and niche communities.
Can identify high-potential channels, evaluate impact, and make data-driven decisions.
Has solid SEO fundamentals and experience with tools like Ahrefs, SimilarWeb, or similar.
Writes excellent English and can craft narratives, engage in complex discussions, and influence public perception.
Works independently, adapts quickly, and enjoys solving ambiguous problems.
Is growth-driven, experimental, and goal-oriented.
Has a strong interest in technology, AI, and the future of marketing.
Nice to have:
Background in social media management, online reputation management, or community-driven marketing.
What you get
🚀 360° Growth
Limitless learning opportunities: access to platforms like Reforge and Scribd, global conferences, physical and digital libraries, a strong feedback culture, and mentoring through TesoXchange. Internal mobility and a team that genuinely supports your growth.
🎯 Freedom & responsibility
Work from modern offices in Kaunas, Vilnius, Indonesia, from home, or anywhere in the world. Flexible schedule, high trust, and space to bring your ideas to life.
💪 Wellness simplified
Health insurance from Day 1, gym memberships, recharge leave, regular health checks, and access to sports, arts, and hobby clubs.
🎉 Work hard – party hard
Company events like Summerfest & Winterfest, Town Halls, Meet the Client initiatives, team-buildings, and workations. Access to Žalgiris Arena VIP Lounge and milestone gifts for life’s big moments.
Compensation
Gross salary from 3800 EUR/month, flexible depending on your experience.
- Department
- Digital marketing
- Locations
- Vilnius, Kaunas
- Remote status
- Hybrid
- Monthly salary
- €3,800
- Employment type
- Full-time