About the company

We’re working with a DTC health & wellness company that builds and scales consumer brands fast, smart, and with real impact. The team is small, sharp, and execution-driven — bold testing, quick learning, and zero bureaucracy.
The company is growing and they’re now looking for a Head of User Acquisition to join the team.

About the role

This role will be key in driving scalable and profitable growth across multiple DTC brands. You’ll own user acquisition strategy end-to-end, lead cross-channel efforts, and ensure strong alignment between performance, creative, and product.
You’ll work closely with in-house and external teams across Meta, Google, Email, Design, and Copy, with full ownership over results.

Your day-to-day

• Lead and manage user acquisition efforts across Meta, Google, and Email channels

• Build and execute 0→1 acquisition strategies for new brand launches

• Collaborate closely with performance creatives and copywriters to build high-performing ads, landing pages, and funnels

• Align and guide the extended team: in-house Meta buyer, freelance Google buyer, email team, designers, and external partners

• Own and optimize key performance metrics such as CAC, ROAS, and MER to ensure scalable and profitable growth

• Structure and oversee testing frameworks across audiences, creatives, funnels, and offers

• Forecast budgets, analyze performance, and translate data into clear, actionable insights

• Ensure smooth execution and coordination across all stakeholders

• Provide leadership and direction to the media buying team

We’re looking for someone who

• Has proven experience in performance marketing or acquisition leadership roles

• Has strong hands-on knowledge of Meta and Google advertising platforms

• Understands direct-response marketing, funnel strategy, and data-driven growth principles

• Can align creative, product, and performance teams around shared goals

• Thinks strategically and executes with focus and speed

• Is self-driven, ownership-oriented, and thrives in fast-paced environments

• Has experience leading or mentoring media buyers or growth teams

What you get

• 💼 Hybrid work setup (office in the heart of Vilnius)

• 💰 Competitive salary + monthly performance bonus

• 💻 Brand new Apple gear

• 🚗 €100 monthly Bolt budget

• 🚀 High ownership & impact: Minimal bureaucracy, fast decisions, and real influence on growth